Executive summary:
- New design options for email campaigns.
- Improved usability and customization.
- Targeted at store owners, marketers, and designers.
What changed
Shopify Email has introduced enhanced design flexibility with customizable section padding and a redesigned, less cluttered footer section. Users can set padding to 'auto' or adjust it manually for each section. The footer now supports rich text and social icons.
Why it matters
These updates allow for more personalized and visually appealing email campaigns, helping merchants better engage with their audience and maintain brand consistency.
Role-specific impact
- Marketers: Can create more engaging and visually appealing email campaigns.
- Developers: Less need for custom coding with more built-in customizability.
- Store admins: Easier to manage and update email settings directly from the Shopify admin.
Implementation checklist
- Review new padding options in the Shopify Email editor.
- Experiment with the new footer settings to find the best fit for your brand.
- Update your default settings to streamline future campaign creation.
Resources
For detailed guidance on setting up your email campaigns, refer to Shopify's support documentation.
Need guidance? Talk to Makro.