Executive summary:
- Shopify Email now includes dynamic product sections.
- Automates displaying best sellers and new products.
- Available to Shopify Plus merchants for increased engagement.
What changed
Shopify's latest update allows merchants to incorporate dynamic product sections into their email campaigns. This means that the best-selling and most recently added products will automatically populate in emails, ensuring that customers receive the most relevant products at the time of sending.
Why it matters
This feature significantly increases the relevance of email marketing by dynamically showcasing products that are more likely to convert. This not only boosts customer engagement but also has the potential to increase sales from email campaigns.
Role-specific impact
- Marketers: Create more impactful campaigns with up-to-date product offerings without additional manual effort.
- Developers: Reduced custom coding for email adjustments—focus can be shifted to more strategic development tasks.
- Store admins: Easier setup and fewer steps in configuring successful email automation strategies.
Use-case example
Real-world scenario & metric
An example implementation showed a 20% increase in click-through rates for emails featuring dynamic product sections, translating into higher sales during a key promotional period.
Implementation checklist
- Navigate to Shopify Email in your admin panel.
- Choose to create a new campaign or edit an existing one.
- Select dynamic product section from the available options.
- Customize and preview your email.
- Schedule or send the email to your targeted audience.
FAQ
Q: How are products selected for the email?
A: The system auto-selects based on best sellers and newly added products.
Q: Can I manually override the dynamic selection?
A: Manual product selection remains an option.
Resources
For more detailed guidance, refer to the Shopify Help Center.
Need guidance? Talk to Makro.