Enhanced Discount Application Reporting in Shopify Plus

Executive summary:

• Updated reporting of discount applications.
• Ensures accurate financial insights.
• Beneficial for marketers, developers, and admins.

What changed

The event.data.checkout.subtotalPrice.amount field in the Web Pixels API displays amounts post all discounts on the new /thank-you page and related events.

Why it matters

This update allows Shopify Plus merchants to obtain clearer insights into discount impacts, enhancing financial reporting and business strategies.

Role-specific impact

• Marketers: Improved accuracy in ROI calculations for marketing campaigns.
• Developers: Access updated data points for custom app integrations.
• Store admins: Easier reconciliation and financial management.

Implementation checklist

1. Review documentation on the updated Web Pixels API.
2. Update integration points and test for accurate discount application.
3. Adjust financial reporting metrics in your dashboards.

Resources

Web Pixels API documentation

Need guidance? Talk to Makro.